As powerful as our brains are, they suck at holding thoughts in memory. Chris Bailey, author of Hyperfocus, talks about how quickly we lose stuff we’re actively trying to remember: For all the power it provides, the content of your attentional space is ephemeral; its memory lasts for an average of just ten seconds. This … Read more
A coach uncovered what was right in front of me. Since I’m an unmitigated side hustle hoarder, I have too many irons going. At the same time, I have grand aspirations of pulling them all together. Somehow. The path to social proof If my desire is to help people build an online presence to serve … Read more
Here’s why. Milestones are fun. It’s feels great to earn your first subscriber, your 10th subscriber, your 50th subscriber, your millionth subscriber. Eight hundred subscribers is 80% of the threshold required for monetization. (The bigger deal is 4,000 watch hours per year. I’m barely a quarter of the way toward that one.) The Threads community … Read more
Hoping you’ll be a faster student than I was In the early- to mid-2000s decade online marketing was the wild west. My fledgling website (now turning twenty this month!) was promoted with traffic exchanges until Google scolded me for doing this (I had AdSense and unnatural traffic was, and still is, a big no-no). One … Read more
Kids do this naturally. Why don’t adults? Working on yourself, and for yourself, every day helps you to sleep better at night. It makes sense that social media should be social to be effective. That means going beyond simply broadcasting and engaging with other creators. Kids are always bugging us with questions! Recently I’ve been … Read more
The failure that I’ll be talking about can kill your tribe. Not all at once, not even quickly, but slowly and painfully. The good news is that it’s completely avoidable, and only takes a marginal effort above the work you’re already doing to produce the content in the first place. I’ve watched tribes of mine … Read more
Now I’m sleeping far better at night knowing that I’m facing them head-on! When you go to bed, do you have this inner dialog of all the things you could have done today, but didn’t? That used to be me pretty much every night. I still stay up pretty late — later than I should … Read more
If you’re like me, you have a good job that does more than just put food on the table. Then, 2025 happened and your job became the plaything of someone who had little idea what you did. They juggled flaming chainsaws around it in the name of efficiency, with a big smile on their face. … Read more
Derek Hughes is a fitter content creator than I am. He’s gone way beyond merely “being consistent” with his content publishing, and had this to say about consistency: If your strategy to make money online is ‘be consistent’.You don’t have a strategy.You have a treadmill. ~Derek Hughes I admit this stung a little because, yeah, … Read more
Do they not see what they’re doing? Love or hate Elon Musk, he does have moments of clarity. Like this moment from November 2022, back when X was still Twitter: I love when people complain about Twitter … on Twitter 🤣🤣 Um … yeah. “That’s a nice collection of 2 million followers you have. Would … Read more