Sharing this trick I learned to get some time back
Calls to action make the difference between selling and not selling.
In a recent coaching session with Jamie Northrup, he brought up the idea of a content flywheel.
Each component of your online empire promotes something else, leading people along their journey to eventually become a customer or client.
The calls to action energize the content flywheel. The best ones naturally lead from the content to the next piece in the chain.
How I dressed up my descriptions en masse
My YouTube channel on currency collecting just topped 100 videos. Consistency adds up!
An area that’s ripe for more calls to action is all of those videos, particularly the descriptions.
Some of the videos had calls to action, and others didn’t.
I wasn’t looking forward to editing each one of those individually. A hundred videos isn’t a huge number, but it’s not a small number, either.
Thankfully, I found an easy way to fix that. Here are the steps I used:
- First, I went into YouTube Studio. If you’re a YouTube creator then you should know this place well.
- Second, I went into Content on the left sidebar. Where the big list of your videos and shorts resides with key stats.
- Third, I checked the boxes on about 20 videos as a test. These are the videos that will be the target of a bulk action in the next step.
- Fourth, I selected Edit > Descriptions on the menu that popped up. It appears at the top of the video list when you check a box.
- Fifth, I selected Insert at End. There are four options: Insert at Beginning, Insert at End, Replace All, and Remove. Self-explanatory.
- Sixth, I typed my call to action into the text box. A simple if-then statement offering my ebook on Gumroad.
- Seventh, I clicked Update Videos. And then the magic happened.
It chugged for a short time and then was done. This got my call to action up on those 20 videos easily.
Twenty videos now tirelessly soft-selling my awesome ebook on hunting serial numbers for fun and profit!
What I’d do next time to make it even easier
This was a big help, but there are a couple of things I could do next time to make it even easier.
When I inserted the text, even though I added blank lines at the beginning to separate what I added with the rest of the text, my CTA ran up against the last line of the description.
So, after I inserted the text, I needed to go into each one and fix the formatting a little bit.
I found this trick on Reddit for fixing this problem, and I’ll try that next time. It makes sense, just found it out too late to use the first time around.
Secondly, I could just put in the call to action from the start. Then I wouldn’t need to backtrack and do it later. Because templates are awesome.
Consistency is a practice, but for other things there’s an easy button.
Showing up regularly with useful content is a practice I’m still learning.
For other pieces, though, there are smart, easy ways to do it.
Investing the time to put an energy-saving step into the content production process pays over and over.
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Photo by sue hughes on Unsplash