But do you even know they’re there?
If you’re selling your product to the wrong audience, you might as well be teaching a squirrel how to play golf.
All that will do is frustrate you and annoy the squirrel.
This can happen if you’re fuzzy on who your audience is. The solution is to clarify it.
But that’s not what this article is about.
What if your audience is banging down your door to get at your information?
If you’re lucky enough to have that happen to you, then I’ll show you how I built a 20k+ Facebook group off of one simple piece of information.
My blog talks about bargains, but that’s not why people come.
My 20-year-old blog started out in 2005 showing people how to save a little bit on everyday purchases.
It gradually expanded scope to other money topics.
In 2016, though, it took a side path and never looked back.
I posted an article on fancy serial numbers: dollar bills that had “wow!” serial numbers like 12345678 or 77777777.
That article now has over 600 comments. The latest one was at the end of last year.
Most of those comments are people asking what their bill is worth.
I couldn’t have predicted this would happen.
I used to answer people’s questions on that post.
And on other serial number posts that I put up.
And on posts completely unrelated to serial numbers that I put up.
And in email. Oh my goodness, the emails!
All. The dang. Time.
Then it knocked me upside the head.
And I asked myself:
“Why on earth am I just answering their questions like this?”
Sure, I was being a nice guy. But they would get their answer, and I wouldn’t hear from them again … until the next time they found a bill they thought might be worth something.
Great for them, but all it was doing was taking up my time.
After probably dozens of people asking me what their bill was worth …
… I stopped telling them.
Well, not quite. I would tell them, but they’d need to do something for me first.
I started a Facebook group and sent people there.
If I got new comments with people looking for what their bill was worth, I led them to my Facebook group.
If I got an email with someone asking what their bill was worth, I led them to my Facebook group.
Google was generating what’s-my-bill-worth leads for me.
People found my post, and then found out how to contact me.
And instead of just answering their question, I sent them to a place that would build an asset for me.
Then I’d answer their question.
All of these requests revealed the large audience.
Now, I didn’t do this process for my entire 20k+ members.
I did it for maybe a couple hundred people or so.
But doing that gave the process enough momentum that Facebook started bringing new members to me on its own. Sometimes hundreds a week at one point!
One thing I do know, though: None of it would have happened if I hadn’t recognized the audience coming to me.
Maybe you have an audience coming to you.
I’m putting something together that will show you how I built my Facebook group from the ground up.
Simply comment “FB Group” and you’ll be the first to know when it’s ready!
Or maybe you’re all stoked up on serial numbers and want to learn more? Get my free ebook “What’s my bill worth?” when you subscribe to Solid Cash Tips!
Photo by Nicholas Green on Unsplash