How I’d Recommend Growing a Kick Channel

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I just signed up for Kick over the weekend, but some principles apply everywhere

A poker player advertised his Kick.com channel in the game chat over the weekend.

He's trying to go from $50 to $10,000 in six weeks, and he's livestreaming as he plays to work toward this.

I may have heard of Kick in passing. It's a competitor to Twitch with many of the same kinds of activities.

I signed up and popped into his livestream to say hi.

He had between six and nine tables going most of the time. On top of that, he was maintaining the stream, monitoring the stream chat, and monitoring all of the chats in each game.

I can handle two games at a time. Four is too much for me.

During the time I watched him, he profited more from one tournament than I withdraw in a month.

He's at a different level.

But then he asked the question

“How do I build my Kick channel?”

Mind you: I signed up with Kick just to see what he was doing. I don't actually have a stream.

But I did ask him a few questions. (I couldn't help myself!) I looked around his channel to see what he had going on.

Some principles of growth apply regardless of the platform being used.

Here are five things I'd recommend.

Spreading the word is important

He called it “spamming the game chat” but really he was just advertising that he had a channel.

He has a Facebook page and he talks about his stream there.

Getting the word out that the stream exists is important.

It's how I got there over the weekend.

Consistency is important

At the very least, he's going to grow his channel in the short term doing nothing else than what he's doing already.

He started streaming less than a week ago, but he already has 17 streams totaling over 50 hours of on-air time.

That's over a third of all of his time on-stream.

It's hard not to grow with that much screen time.

Showing up regularly is an important part of building, growing, and maintaining online presence.

Keeping a schedule that can be maintained in the long run is also important to avoid burnout.

If he's normally putting in these hours, then his stream is simply doing what he does normally, but showing everyone. So the schedule could be maintainable right now.

Interacting with the community is important

As I mentioned earlier, he maintained conversations with chats at each table (six to nine of them), plus the stream chat.

He made his viewers welcome. He made me feel welcome.

He's responding to questions, holding conversations. He's doing what he should.

He doesn't talk a lot on the stream. It may not matter because he's typing responses all the time.

One of the key mistakes I've made in the past (with my blog) was to not respond to comments.

As he gets more viewers and more people chatting with him, he eventually will need to get choosier or get help, but he's doing the right thing now.

Asking for the follow is important

He had 35 followers when I signed up for Kick.com. Right now, as I'm typing this a couple of days later, he has 55.

His first milestone he's gunning for is 75, which allows him to join the Kick affiliate program and get paid subscribers to his channel.

At the rate he's going, he could reach that in the coming week.

He's actively asking people to follow the channel, which is what he should be doing.

Collaborating with and supporting other streamers is important

Building a community around your stream is important, but it's also important to realize that you are part of a community of other creators.

I clicked on the Poker category tag to see that there were three other streamers live.

Two had one viewer, and one had 32 viewers. He himself had seven viewers.

If he hasn't already, I'd ask him to consider reaching out to the other poker streamers to support what they're doing.

They can give shout-outs to each other with schedules and the like or even feature each other on their streams (I don't know the mechanics of how to do this).

I'd also recommend that he check their streams out to see how they do things. He may pick up ideas for his own stream.

Thanks for reading!

Hi, I'm John and I encourage entrepreneurship in people, including myself.

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