I’ve heard it all before and I don’t care what you say
There’s a time and place for going public with your goals and aspirations.
Maybe. I’m not convinced.
When I’ve written about something that I’m going to do, it never was as powerful as when I’ve written about something that I did.
Wishes aren’t beyond reasonable doubt
I was introduced to the Canadian alternative rock band Rush in high school by a drummer friend of mine. Smart lyrics, tight arrangements and performance, and three world-class musicians.
He gifted me their new CD, Presto, whose first track was “Show Don’t Tell,” an anthem call for clear thinking and objectivity as if in a courtroom.
“Show me, don’t tell me.” Over and over again.
In between were these themes. I put myself in the shoes of one of my readers:
“You’ve figured out the score”
“I know what I want you to provide me when I read your stuff. Keep doing that and I’ll stick around and maybe even buy some of your products. Otherwise, see ya.”
“I’ve heard it all before”
“Don’t give me the pap I can read anywhere on the Internet. There may be nothing new under the sun, but at least try to put a unique spin on it, m-kay? Delight me!”
“I don’t care what you say”
“Talk is cheap. Ideas are a dime a dozen. Actions speak louder than words. Results even more so.”
“Hey order in the court”
“There’s a time to speak and there’s a time to listen. Mostly just listen to me and I’ll tell you what you can do for me.”
“Let’s try to keep it short”
“Cut the fluff out. If it’s not moving your story forward, cut it. Or at the very least warn me so that I can skip over it.”
“Enough of your demands”
“I listen to my favorite radio station, WII-FM. What’s In It For Me. I don’t care what’s in it for you.”
“Witness take the stand”
“I’m sorry … who are you again? Oh wait … Evan Kelly and Christina Piccoli and Colin Graves and Matt Brady and Joe Forrest have nice things to say about you? Well why didn’t you say so? Now you have my attention …”
“Let’s see exhibit A”
“Can you actually physically point to evidence that you can do what you say you can do? If not, then I’m going to someone who can.”
Show me. Don’t tell me.
I’m not going to tell you that writing online is simple. I’m going to show you my blog that dates back to 2005.
I’m not going to tell you that I’m re-learning how to make money online. I’m going to show you regular income reports of how I’m doing, and what I’m learning.
I’m not going to tell you that I’m building a newsletter. I’m going to show it to you and let you judge for yourself.
I’m not going to tell you that I’m going to record some videos. I’m going to show you my YouTube Channel.
And I’m certainly not going to tell you that Facebook groups are a great platform to have. I’m not only going to show you my nearly-22,000-member group, but I’m also going to show you how I built it from a single post.
Expect a whole lot more showing, and a whole lot less telling.
Thanks for reading!
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