John Wedding 
My wife and I used to make our own dogfood. One of our dogs was forever plagued with ear infections, and it was cheaper to make dogfood that avoided the allergens than it was to buy antihistamines. We did all the research and math to make sure the food was nutritionally sufficient, and got the … Read more
The antidote smells a lot like cheese (I’ll explain) I’ve been reporting on my side hustle income since the beginning of 2024. Starting in 2025, I began reporting on my profit and loss. And it hasn’t been pretty. Every single individual month has been a loss. I’m batting a thousand. Five straight months of more … Read more
And you can start today (I’ll show you how) Sometimes we’re far harder on ourselves than anyone else will be. Whatever your roles are in life, there’s always more. More you could keep up with. More you could contribute. More you could take on. This holds doubly for content creators of all mixes and matches. … Read more
My wife encourages me to talk to myself. She’ll be downstairs on the couch with our dog Pippa and I’ll be up in the office in front of my Blue Yeti, talking to no one except the speech processor. She’ll occasionally hear when I’m talking up there. She won’t hear what I’m saying, but she … Read more
But do you even know they’re there? If you’re selling your product to the wrong audience, you might as well be teaching a squirrel how to play golf. All that will do is frustrate you and annoy the squirrel. This can happen if you’re fuzzy on who your audience is. The solution is to clarify … Read more
Here’s how I’m going from sporadic to solid If you’ve created online for any length of time, you’ve likely grappled with consistency. You know consistency makes the difference between building trust and fading into has-been territory. Yet, you’ll miss a day. Then two. Then a week. I still struggle with consistency For 20+ years I’ve … Read more
Sharing this trick I learned to get some time back Calls to action make the difference between selling and not selling. In a recent coaching session with Jamie Northrup, he brought up the idea of a content flywheel. Each component of your online empire promotes something else, leading people along their journey to eventually become … Read more
As powerful as our brains are, they suck at holding thoughts in memory. Chris Bailey, author of Hyperfocus, talks about how quickly we lose stuff we’re actively trying to remember: For all the power it provides, the content of your attentional space is ephemeral; its memory lasts for an average of just ten seconds. This … Read more
A coach uncovered what was right in front of me. Since I’m an unmitigated side hustle hoarder, I have too many irons going. At the same time, I have grand aspirations of pulling them all together. Somehow. The path to social proof If my desire is to help people build an online presence to serve … Read more
Here’s why. Milestones are fun. It’s feels great to earn your first subscriber, your 10th subscriber, your 50th subscriber, your millionth subscriber. Eight hundred subscribers is 80% of the threshold required for monetization. (The bigger deal is 4,000 watch hours per year. I’m barely a quarter of the way toward that one.) The Threads community … Read more