And you can start today (I'll show you how)
Sometimes we're far harder on ourselves than anyone else will be.
Whatever your roles are in life, there's always more.
More you could keep up with.
More you could contribute.
More you could take on.
This holds doubly for content creators of all mixes and matches.
Not keeping up, to the extreme
At times, it's worse than not keeping up. It's falling away.
There's no worse feeling for a would-be content marketer than to watch your subscriber list go stale.
I've done that not once, but multiple times.
The subscriber count will go up, and it'd been so long since I'd sent an email to the list that I was numb to it.
I had gone this way:
- “I need to send an email.”
- “I need to send an email.”
- “Gosh, it's been three weeks.”
- “Ugh.”
- (nothing)
I've all but had to start over at this point.
Start again, then … but what will be different?
Starting over gives a bit of a LFG engine crank.
All the things then get done for a bit.
But without any mindset changes or course correction, the motion slows to a stop again.
At least with the current leg of my newsletter, I did make some changes.
With my Solid Cash Tips newsletter, I changed up how it was structured which made it easier to put together and ship.
Less pressure, and I had some sources of material to work with.
Even this though didn't solve the consistency problem. I still would fall off and not deliver for a few days. I gave my readers a poor experience.
The newsletter bubbled to the top
My light-bulb moment was something I tripped over.
After I began setting forth what I was going to do for the coming week in my Side Hustler's Progress weekly, I was accountable to my readers for what I accomplished each week.
And that helped.
I wouldn't reach my goals every week. Some weeks were pretty bad.
But I always got my newsletter out.
My failures in consistency weren't because getting the newsletter out was hard.
It was because I wasn't making it a priority.
Over the weeks from beginning of March 2025 until now (June 2025), getting that newsletter out six days a week was something I had told myself, tacitly, that I wouldn't fall down on.
It was an easy task to accomplish, and I made sure it got done, even if other things didn't.
The antidote to a never-ending series of false starts is also a gift.
If you're down on yourself because you fail to do all the things you want to do, then try this three-step process.
1. Identify a simple but important activity
I just kind of happened upon mine (my three-link newsletter) but yours could be different:
- A quickie YouTube short
- A Substack note
- A haiku on Medium
- A Threads post
- etc.
2. Make it a priority … the priority
Tell yourself that this activity will be done, at whatever frequency, without fail.
Getting this one thing done, over and over again, will build a track record for you.
And that feels great.
You'll have something to point to that demonstrates you can be consistent.
If other things go south, that's all right, because you have your streak going with the one thing.
You have follow-through.
3. Repeat steps 1 and 2 with another activity
I have a streak going from the beginning of March on my newsletter.
Starting the second week of April, I now have a daily 750-word journaling habit going, and my streak is unbroken as of today (70 days!)
This also feels great, and keeps me going even more!
I'm proud to offer this to you!
Check out Solid Cash Tips for insights on spending less, making more, and living well, delivered reliably six times a week!
Photo by Kira auf der Heide on Unsplash