Here’s why. Milestones are fun. It’s feels great to earn your first subscriber, your 10th subscriber, your 50th subscriber, your millionth subscriber. Eight hundred subscribers is 80% of the threshold required for monetization. (The bigger deal is 4,000 watch hours per year. I’m barely a quarter of the way toward that one.) The Threads community … Read more
Hoping you’ll be a faster student than I was In the early- to mid-2000s decade online marketing was the wild west. My fledgling website (now turning twenty this month!) was promoted with traffic exchanges until Google scolded me for doing this (I had AdSense and unnatural traffic was, and still is, a big no-no). One … Read more
Kids do this naturally. Why don’t adults? Working on yourself, and for yourself, every day helps you to sleep better at night. It makes sense that social media should be social to be effective. That means going beyond simply broadcasting and engaging with other creators. Kids are always bugging us with questions! Recently I’ve been … Read more
The failure that I’ll be talking about can kill your tribe. Not all at once, not even quickly, but slowly and painfully. The good news is that it’s completely avoidable, and only takes a marginal effort above the work you’re already doing to produce the content in the first place. I’ve watched tribes of mine … Read more
If you’re like me, you have a good job that does more than just put food on the table. Then, 2025 happened and your job became the plaything of someone who had little idea what you did. They juggled flaming chainsaws around it in the name of efficiency, with a big smile on their face. … Read more
Do they not see what they’re doing? Love or hate Elon Musk, he does have moments of clarity. Like this moment from November 2022, back when X was still Twitter: I love when people complain about Twitter … on Twitter 🤣🤣 Um … yeah. “That’s a nice collection of 2 million followers you have. Would … Read more
All in the name of profitability. Stepping down from gold-level service is tough. It feels like a demotion. That’s the wrenching decision I made recently when I moved my sites off SiteGround. I’ve gone through many hosting services, and SiteGround kicked the booty cheeks of all the other hosts I’ve used. It was by far … Read more
Yes, that Office Space Chotchkie’s Benable is part Pinterest board, part affiliate marketing store. It’s free to use with an invitation. (Consider yourself invited!) It’s quite easy to create attractive lists centered around mostly whatever you want, and make money from them. Here are my Benable lists. Benable is upfront about what makes a good … Read more
Do you know where they are? Do you trust who they’re with? Among my new circles on Medium and elsewhere, minimalism is all the rage. I’ve even adjusted my kinda-regular newsletter Solid Cash Tips on a minimalist model, based on what I learned in Evan Kelly’s Skool community. The bumper sticker for minimalist businesses, side … Read more
And SEO benefits as a nice extra Longstanding content creators have seen the Web explode and grow up over the past 20-plus years. The rules of how websites are found on the Web have also changed. It’s far more competitive now. Hundred-word opinions masquerading as articles don’t make the cut anymore. That’s barely a tweet … Read more