You probably haven't heard of Adam Dukes.
Heck, I hadn't heard of Adam Dukes until last week.
He got my attention on Threads with a challenge:
I then signed up for his newsletter.
He offered a one-sheeter lead magnet explaining one of his processes: 5 Simple Steps to Passive Income.
Clear, with actionable advice, right level of detail.
A good start for the person reading.
Unscripted, one take, … and effective
In that email, Adam also gave a link to a video on his YouTube channel.
He was putting in his daily 10,000 on a beautiful day in Las Vegas, and recording himself.
Adam's very good unscripted. Very engaging.
The video steps through the process he put on the one-pager.
Around the 12-minute mark he says that he shares the plan in the lead magnet “about 50% of the time over on Instagram.”
Why I didn't doubt this for a second
Adam wasn't looking at a script in that video.
He had it down by heart.
Him talking about it was even clearer than how it came off in the lead magnet.
That's how you can tell without a doubt he's clear on his message.
He's got it down cold.
I was kind of getting there
I'm still searching for this kind of strong message.
What I've come up with recently and used for a bit of time:
Work on yourself, and for yourself, every day to sleep better at night.
Also:
Spend Less. Make More. Live Well.
These need work, because they're vague.
They're less process, less plan, and more bumper sticker.
They are better than nothing, though. They're a start.
And it's OK that they're not there yet. I'm sure Adam didn't arrive at his powerful message on the first try.
The way to message clarity is progress. Are you in?
I'm squarely on the progress trail.
Interested in progressing along with me? Less guru and more co-conspirator?
Let's keep in touch then!
Threads is a good place to do that.
Or get my free links regularly on how to … spend less, make more, and live well 😉
Photo by Jason Leung on Unsplash