And how you can use Threads more effectively in your creator journey
Threads is a happening place.
It’s in the sweet spot of friendly, few ads, good opportunity for community growth.
I spent a good chunk of Friday July 4th 2025 on Threads, both on my computer and on my phone.
If you’re like me and want to expand your community on Threads for your creator journey, then I’ll offer up some thoughts from my Threads day to try to help.
Some productive time …
I’m very new to Threads. I’m currently at 81 wonderful followers.
This is the “painful” stage of building a community.
You’re posting into the vacuum mostly, and every follower is hard-won.
If you have a product to sell, you’re best not being too pushy, because you don’t have trust yet.
You’re commenting and delivering value to build trust and reputation.
Also, you’re commenting way more than you’re posting.
This is productive time, even if it doesn’t seem like it.
I did a fair bit of this today.
… and some unproductive time
Threads being what it is does everything it can to keep you scrolling.
The viral posts are often for amusement , for argument, or for encouragement.
Probably not for what your content mission is about.
It’s so, so easy to spend time engaging with content that isn’t related to what you want to build.
I found myself liking and responding to goofy posts for quite a bit of the day. It was fun, and possibly brought some goodwill, but not especially productive.
I had the day off today, but otherwise I’ll need to fit all of this in alongside a 40 hour/week job. I don’t have time for but a tiny piece of this.
And I’m guessing you don’t either, if you’re creating content for reach.
Recommendations for you, and reminders for myself
1. Remember why you’re there
You’re there to build reputation in an effective way.
The posts you respond to reflect the reputation you build.
Threads seems to respond well to unvarnished, imperfect presentation and interaction more so than polished, so that’s not the concern.
The concern is where you spend your words and pictures.
I had my share of amusing responses today. Goofiness like this:
Showing off my wit isn’t why I’m there, though.
I’m there to pay things forward:
Figure out why you want to invest time in Threads for the betterment of your business.
2. Don’t spend too much time on For You
For You is the default home feed. It’s what the algorithm thinks you want.
Depending on how picky you’ve been with how you interact with posts, it may or may not be useful for building your community.
The For You feed is where hours can vanish. (Not just Threads, but other platforms as well.)
Today for me, there were some people I follow that showed up, which was good, but other stuff showed up that was merely entertainment- or encouragement-related.
AKA not helpful for my mission.
3. Do use Following, Custom Feeds, and Search
Threads listens pretty well right now when you tell it what you want to see.
If you follow people that feed your knowledge and provide value, the Following feed will feed you well.
You can construct Custom Feeds around various topics you want to contribute to. I have several of these and they work pretty well.
Also, plain old Search works too! If you want to find out what people are asking, you can search “how do I (X)” and posts will show up with that term in it.
4. Enjoy the process
Even when I was in “productive” mode, my time on Threads was still fun! Like I mentioned before, Threads is a happening place.
Excited about Threads?
Come on over, the water’s warm!
Photo by Mathias Reding on Unsplash