My Facebook Group has an Arch-Enemy

A business arch-enemy is a powerful construct. I heard of this idea first from Jeff Atwood, one of the founders of the programming behemoth Stack Overflow. (He, in turn, heard it from 37Signals.com about BaseCamp, likely penned by David Heinemeier Hansson.) The website that Stack Overflow loved to hate was Experts Exchange. (Experts Exchange added … Read more

Angry commenters and effectiveness

Medium is a pretty civil place. Probably the paywall has something to do with that. Occasionally, though, people spout off in the comment section. Christina Piccoli wrote about her experience with her first angry commenter. The commenter had had bad experiences with making money online and was having nothing to do with either her Road … Read more

No Way, Jose: Bad words to see if your name is Jose

When I started my efforts to make money online in the early 2000s, I promoted various multi-level marketing opportunities. Traffic exchanges were a common tool. Using a traffic exchange was a bit like watching TV with someone else changing the channel every twenty seconds. A bunch of network marketers, forcing their sites on other network … Read more

Email marketing: I found the courage to delete half of my list

Sunk costs are painful. So much money, so much time, for so little return. I’ve been doing email marketing since 2010 I started using AWeber in 2010. Switched to Robly around 2015 or so (yeah I’d forgotten that one too), then MailChimp in 2017, and finally ConvertKit in 2022. (Note: I’m pleased with ConvertKit. They … Read more